Exception is a huge chinese ready to wear brand. In this concept we had to create a shop that could touch your emotion and fellings.
THE PATH
Every path, every route is possible, you just have to choose.
You do not know where you are going? Just follow your own desire and you will see that everything is possible even walking on water!
The element of water is very important in the project. Water is everywhere and it is impossible to walk on it. However, you can try to find a way to do it.
The lights will show you the way…
or you will show them yours…
Modularity
ಥ_ಥ 